Race To The Summit | US Election - ASHARQ NEWS
Race to the Summit, a special election program by Asharq News, the visual direction was built around chess as a metaphor for the U.S. presidential race, a strategic, calculated battle where every move reshapes the outcome. Candidates were treated as opposing forces on a board, with states, votes, and institutions functioning as key pieces in play. This idea was translated into modular graphic templates and large-scale videowalls, using vertical structures, layered panels, and positional layouts that echo the logic of a chessboard: balance, tension, and progression. Art Director: Karim Adam Motion Design, FX, Compositing: Ahmed Adel Senior Graphic Designer: Abdelhamid Ibrahim Graphic Designer: Rami Hodefa Postproduction and Design Manager: Loujine Watfeh Director of Creative: Steven Cheak