LAM SHAMSYA I TV SERIES ARTWORK
Lam Shamsiya is a television drama series released during Ramadan 2025 that addresses the sensitive issue of child harassment, aiming to raise awareness and provoke social reflection around a subject often left unspoken. The main challenge of the poster campaign was to communicate the series’ core message without using direct or shocking imagery. Instead, the visual approach relied on symbolism. After analyzing the characters, a shared theme became clear: all of them are emotionally imprisoned by their past. This idea shaped the main visual element, he cage, placed around the characters’ heads as a metaphor for psychological confinement. Each character was then given a unique symbolic icon representing their inner conflict, without revealing plot details. This transformed the posters into a visual puzzle, inviting the audience to decode the symbols and emotionally engage with the story. Poster design by Karim Adam